The fascination with gold or gold-colored jewelry!

Gold has fascinated human beings since time immemorial!

It has always been associated with the sun, with light,... This metal fuels the dreams and mythology of all peoples.

I began to take an interest in the subject during my many designer markets, analyzing the attraction that many visitors felt towards gold jewelry or at least gold-colored jewelry. It seems so obvious that gold is precious that we do not even wonder why copper, for example, does not attract us as much.

The preciousness of gold is undeniable.

" [...] it remains a guarantee for the future, a talisman capable of preserving men from the worst. For deep in their mind and soul, human beings retain an unconscious and irrational attachment to this fabulous yellow metal, gold

Excerpt from L’or- Francois Pernot- Artémis editions

* Its rarity: The fact that gold is rare is not unrelated to this. Its presence in the Earth's crust is close to 0.0011 g/ton. Indeed, its presence is noted in all parts of the globe and it is very easily identified with the naked eye; it is therefore known to everyone.

* Its beauty: This metal is extremely lustrous and pleasant to the touch.

* Its malleability: Working with gold is easy because it is malleable and can be shaped without prior melting.

* Its durability: Gold is also praised for its longevity. (Rustproof)

These aspects make it a revered metal.

Thus, gold is a true benchmark in our lives.

- Gold is also used to embellish furniture, monuments. 

- Gold serves as a unit of value for currencies.

- Gold is used in medicine and industry. 

- Gold is a conductor of electricity.

- Gold is used in religious cults 

Gold has motivated greed, wars, El Dorado. Surprised by the abundance of gold in the lands of the Gulf of Guinea, Europeans decided to call this place the Gold Coast (modern-day Ghana).

The Akan weights used at PerlesRaresDjonou stem from this omnipresence of gold, which served as a monetary system for commercial exchanges. Gold dust was poured into a scale and the weight was placed on the other side.

Thus, your attraction to gold jewelry or to gold is not a coincidence. It is the result of a long history of humanity.