A piece of jewelry is an emotional purchase...
Buying a piece of jewelry is no trivial matter. Even planning to buy a piece you happen to find is an act that requires you to make a choice, and the motivating factors will certainly be found in your history, your aesthetic tastes, and your ideas of what is acceptable by society, your group of friends, etc.
Succeeding in largely breaking free from societal dictates and deeply exploring what might bring us joy can sometimes lead us astray.